Category Archives: Web Development

Choosing the Right Keywords is Critical to Your Online Marketing Strategy

What’s one of the most important, valuable and high-return activities in the world of search marketing? Keyword research! The keywords you choose dictate everything you do with your content strategy–from what you write and focus on, to what you tweet about, to your photos and videos, and more! The right keywords drive traffic to your […]

Understanding the Growing Need for Responsive Website Design

In today’s fast-paced world, where mobile technology is becoming the new standard, there has never been a greater need to deliver a convenient user experience on the Internet. According to measurement firm comScore, nearly half of the Canadian population accesses the Internet via mobile device (e.g. smartphones and tablets) as opposed to personal computers.1 This […]

Online Marketing: Beyond The Simple Website

Whether you’re a mom-and-pop pool supply store or a high-end pool builder, it’s hard to get noticed. With a crowded marketplace and search engines pushing organic search results farther down the page, it’s tough for businesses to snag a customer’s attention online without paying for it. So what would an Internet marketing company suggest for how […]

You Have a Website… Now What?

These days, it’s easy to create a website for a relatively low cost. That means all businesses, from startups to well-established organizations, are up against an ever-increasing amount of competitors when selling products and services online. So how do you set yours apart? You have to build it right and market it correctly. This crowded […]

Make Responsive Web Design a Priority This Year

In our fast-paced world where mobile is becoming the new standard, there’s never been a greater need to deliver a convenient user experience on the internet. What you need is a website that works equally well on every device. What you need is responsive web design. One of the hottest trends of 2014 for the […]

How to Get More Traffic to Your Website

Regardless of the type of website you’re building or already launched, you probably have a goal in mind for the visitors who land on your pages. Do you want them to contact you for a quote?  Should they buy your products?  Or share the information they find? Your website needs a clear and effective call […]