About Our Team | Aquarius Designs Inc

About Our Team

Aimee Duffy - Aquarius Designs and MarketingAimee Duffy – President / Founder

A 20-year veteran of the marketing and advertising industry, I founded Aquarius Designs in 2002 and never looked back. In our mission to raise our clients’ visibility, we’ve managed major website launches, developed integrated cross-media campaigns, and helped establish strong brand identities for high-profile corporations and small mom and pops. Over the years, I’ve been referred to as a “branding guru,” helping to build brand equity for clients across a wide variety of industries.

Overseeing all creative work for a variety of clients, you’ll often find me grabbing a sketchpad to brainstorm with the team (or even talking to myself when an idea strikes!). It all started during my days at the School of Visual Arts in NYC where a double major in graphic design and advertising opened my eyes to the power of design and user interaction. From there, I honed my brand skills amid the internet “boom,” helping to design some of the first websites for Sony Music (welcome to the World Wide Web, Julio Iglesias and James Taylor!) and working my way up at one of the largest publishing houses, Meredith Publishing. There, I helped launch Meredith Interactive, one of the pioneers of bringing traditional media to the online world.

At Aquarius, we see ourselves as “New Age marketers” with a deep understanding of how all media work together as a cohesive brand story—and an even deeper knowledge of how personalized service makes all the difference. We’re a small business with all the capabilities of the largest ad agencies, without the big price tag. It’s why our first client still relies on us today, and it’s why we see even bigger things for all of our clients tomorrow. Because we know we grow stronger together.

Find out more about Aimee or ask her a question directly at aimee@aquariusdesignsinc.com or

Link with me – http://www.linkedin.com/pub/aimee-duffy/13/885/a72


Laurie Steidle – Senior Account Manager
Laurie has been with Aquarius Designs, Inc. since 2010.  As Senior Account Manager, Laurie’s main responsibilities include customer service and project management.  Laurie oversees the day to day tasks to keep the business flowing and making sure the clients are HAPPY.
Laurie has gained her customer service skills working as a Corporate Trainer for Camden County College for over 15 years, teaching Computer Software Applications.
Laurie lives in New Jersey with her husband and 2 sons.. Laurie can be reached at laurie@aquariusdesignsinc.com.

Kelly Flinn – Senior Project Manager
Kelly Flinn has 20 years of experience that includes leading International product development and art teams from concept to production, wholesale sales, and visual product merchandising. Kelly has a BA in psychology from the University of Rhode Island.
Kelly’s main duties at Aquarius Designs Inc. include internet marketing, adding content to websites, search engine optimization, social media marketing campaigns, website analytics, website local visibility, email marketing creation, managing local directories.
Kelly lives in New Jersey with her family. Kelly can be reached at kelly@aquariusdesignsinc.com.

Greg DiFalco – Search Engine Marketing Team
Greg has over 18years of experience working on the Internet, first as a coder, then as a webmaster, and finally as an internet marketing professional. Greg’s expertise lies in his ability to create, run, and analyze a Search Engine Marketing (SEM) campaign from start to finish. This includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) management, and Social Media.. Greg has managed SEM for small business clients, as well as for large corporations, from retail to lead generation websites. Greg combines his skills to effectively integrate the latest internet marketing strategies.

Lucinda Cassamassino – Copywriting Team
Lucinda Cassamassino, M.A., Ph.D cand. has been a university professor for almost 19 years, and is a voice-over artist and entrepreneur fluent in 5 modern languages with reading knowledge of 3 additional ancient and modern languages. She has traveled extensively, owns two businesses as well as a not-for-profit organization, and has provided either teaching, web copy, proofreading, translation, or voice-over services for GE, Bayer, Telecom Italia, SBLI USA, and Charter Telephone, among others. She has just written her first full-length book to be published in October, 2009.

Ali Doyle – Copywriting Team
Born and bred in New Jersey, Ali graduated from the University of Rhode Island with a B.A. in Journalism. She then entered the world of marketing, lending her writing expertise to communications agencies like Virtual Network Solutions and Athena Marketing Group. She eventually turned to freelance copywriting, advancing such organizations as Century 21, Curves and New York-Presbyterian Hospital by penning progressive SEO web content, blogs and video scripts. Today, she brings her expertise in brand-building and marketing copy to Aquarius and our clients.

Lauren DeVito – Creative Director
Lauren has been working in web design and marketing for over 12 years. She started her career on the in-house web team for MTV where she helped create an online presence for many high profile shows such as Real World, The Osbornes, and Road Rules as well as for special events such as the MTV Video Music Awards. Lauren has worked with a variety of marketing agencies as a Designer on web based campaigns for companies such as Fred Segal and Ferrari. Lauren has been Art Directing for Aquarius Designs since 2007 and she holds a BA in Design from Fairleigh Dickinson University.

Beth Slocum – Graphic Designer
Beth graduated from the Rhode Island School of Design in 2006 with a BFA in Graphic Design, and a concentration in textiles & pattern-making. Transplanted from the corporate design world of NYC, having worked with major companies such as Martha Stewart, Victoria’s Secret, Bath & Body Works, among others, she has worked with some of the leading companies in the fashion, publishing and branding world. She specializes in brand development, and the design and management of accompanying collateral: web design, print/publishing design, and social networking.